SheaMoisture’s Fragrance-Free, Gluten-Free Baby Extra-Mild Wash & Shampoo cleanses without the irritation often caused by synthetic colors or fragrances. Helps hydrate, soothe and heal baby’s delicate skin. Hypo-allergenic, Pediatrician tested. Gentle enough for everyday use, even on newborns. • Made with natural and certified organic ingredients. • Organic Shea Butter deeply moisturizes and repairs skin with vitamins and essential fatty acids. • Aloe Vera helps calm minor skin irritations. • Cocoa Butter soothes and softens baby’s sensitive skin.